I took the lead on Super City for a worldwide audience, guiding the project all the way from the client kick-off call and storyboarding to handing over the final concept to a web developer. I worked closely with both our internal team and an external one throughout the entire process.
One cool element of this promotion was our 'tap game.' We had various sets of randomly assigned villains and stages, and users could tap away at the villains until their health levels dropped enough to face a final blow—a timed quiz question. It was a pretty engaging experience!
This project ran for approximately 2 months and required both digital and print promotional materials to be sent out site sales professionals.