This annual promotion is one of the most anticipated projects on our team. As the designer leading this promotion, I got to work through concepts internally, pitching to clients, and creating the whole design from scratch, including the logo, UX/UI, animations, print pieces, prizes, e-mails, and more.
The narrative we settled on involved users being chosen as hero/hacktivists tasked with preventing 'power surges' through the completion of mini-games and training modules. To enhance engagement, we incorporated side missions for bonus points and a grand prize that users could vie for throughout the promotion. Included in this design were 18 themed trainings and digital prizes, contributing to the overall immersive experience.