This promotion was a quiz-centric event, where participants underwent training sessions to unlock a special exam. When users completed the exam it earned them a place on the leaderboard, determined by their completion time and other accumulated points throughout the event. The client supplied basic assets such as a basic logo, brand guidelines, and prize images. Post-kickoff call, I had the creative freedom to design the promotion, including web, email, and print pieces. This design was built to be scalable across devices.